UNSELFIE is not just a brand, it’s a state of mind. It's a reminder of shifting the focus of yourself and be part of something greater. UNSELFIE is for those who recognize the responsibility we share to leave a positive, lasting impact on the world. It starts with ONE – one person, one intention, one dollar. For us as a company, it’s the opportunity to be our most creative selves while staying true to our mission: to raise awareness and funds for today’s most important causes and movements. For each UNSELFIE band sold, we will donate one dollar. Because every single one counts; UNSELFIE products are created to convey a message, to have fun, to take a stance, to give back, and most importantly to be unselfish.